Have You Outgrown Your Area?
The Honest Signs It's Time to Consider a MoveThere's a moment many homeowners experience but rarely talk about: the unsettling realization that the place you've…
Category: Selling
3 Times I Told A Seller NO
Here's the thing about real estate: the most valuable thing an agent can do isn't always getting you into a transaction. Sometimes it's keeping you…
The Pricing Scam Not Enough People Talk About
When did buying a home turn into a casino where the house always wins?Last week, I watched a client—let's call her Amy—lose her mind over…
Why Your Kids Don’t Want Your House (& What That Means for Your Estate Plan)
Why adult children often decline inheriting family homes in Santa Cruz County. Smart estate planning strategies for today's real estate market realities.
10 Top Reno’s That Will Up the Sale Price of Your Home
When getting ready to sell your home, it can be hard to know what renovations will get your property sold the fastest and for the…
Stop Checking Zillow – Why Your Home’s “Zestimate” Is Probably Wrong
Think of it this way... If we wouldn't trust WebMD to perform our surgery, why do we trust Zillow to price our largest asset?
Behind The Pricing Curtain
The pricing conversation might be the hardest one we have. But it's also the most important one. Because when we get it right, everything else…
The 65-Year-Old’s Guide to Real Estate Wealth: Why Your Next Move Might Be Your Most Important Financial Decision
Strategic real estate decisions for 65+ homeowners in Santa Cruz County. Expert guidance on maximizing home equity for retirement security and legacy planning.
The House is Too Big, But Leaving Feels Impossible: A Santa Cruz County Senior’s Guide to Emotional Downsizing
Navigate the emotional challenges of downsizing in Santa Cruz County. Expert real estate guidance for seniors ready to transition from family homes to their next…