Stop Checking Zillow – Why Your Home’s “Zestimate” Is Probably Wrong
Think of it this way... If we wouldn't trust WebMD to perform our surgery, why do we trust Zillow to price our largest asset?
Author: Bailey Copley
The Truth About Living In Boulder Creek
Let me set the scene: It's 9:30AM on a Tuesday. I'm sitting at Tree House Cafe in Boulder Creek (yes, we have decent coffee—shocking, I…
Behind The Pricing Curtain
The pricing conversation might be the hardest one we have. But it's also the most important one. Because when we get it right, everything else…
The Pricing Scam Not Enough People Talk About
When did buying a home turn into a casino where the house always wins?Last week, I watched a client—let's call her Amy—lose her mind over…
Why Living in the Santa Cruz Mountains Made Me a Better Planner (And Happier Human)
When did "convenience" become synonymous with "happiness"?
Felton: What It’s Really Like To Live Here
This made me question... Do we choose the places we live, or do they choose us?
3 Times I Told A Seller NO
Here's the thing about real estate: the most valuable thing an agent can do isn't always getting you into a transaction. Sometimes it's keeping you…
How Is Your Home Powered?
I was at a listing appointment recently for a historic home hidden deep in the Santa Cruz Mountains, the 3rd listing appointment for these sellers…
The Santa Cruz County Trade-Off: City Convenience vs. Mountain Living
At what point does a house stop being just a house and start being a statement about who you are?Last week, I showed a couple…
What Nobody Tells You About Moving to California
I couldn't help but wonder... when did "following your dreams" become so complicated?