Moving For Remote Work – What People Get Wrong

when did "I can work from anywhere" become synonymous with "I should move to the mountains"?It's Friday afternoon. I'm on a Zoom call with a…

Realtor Secrets They Don’t Tell You

Look, I love this industry. But after over nine years of doing this, I've realized there are some things that just... don't get said out…

Stop Checking Zillow – Why Your Home’s “Zestimate” Is Probably Wrong

Think of it this way... If we wouldn't trust WebMD to perform our surgery, why do we trust Zillow to price our largest asset?

The Truth About Living In Boulder Creek

Let me set the scene: It's 9:30AM on a Tuesday. I'm sitting at Tree House Cafe in Boulder Creek (yes, we have decent coffee—shocking, I…

Behind The Pricing Curtain

The pricing conversation might be the hardest one we have. But it's also the most important one. Because when we get it right, everything else…

Second Home Investment in California

"We'll rent it out when we're not using it!"Famous last words before financial reality hits.I hear this quite often: "We're thinking about buying a cabin…

Have You Outgrown Your Area?

The Honest Signs It's Time to Consider a MoveThere's a moment many homeowners experience but rarely talk about: the unsettling realization that the place you've…

Felton: What It’s Really Like To Live Here

This made me question... Do we choose the places we live, or do they choose us?

3 Times I Told A Seller NO

Here's the thing about real estate: the most valuable thing an agent can do isn't always getting you into a transaction. Sometimes it's keeping you…

How Is Your Home Powered?

I was at a listing appointment recently for a historic home hidden deep in the Santa Cruz Mountains, the 3rd listing appointment for these sellers…