3 Times I Told A Seller NO

Here's the thing about real estate: the most valuable thing an agent can do isn't always getting you into a transaction. Sometimes it's keeping you…

How Is Your Home Powered?

I was at a listing appointment recently for a historic home hidden deep in the Santa Cruz Mountains, the 3rd listing appointment for these sellers…

The Santa Cruz County Trade-Off: City Convenience vs. Mountain Living

At what point does a house stop being just a house and start being a statement about who you are?Last week, I showed a couple…

What Nobody Tells You About Moving to California

I couldn't help but wonder... when did "following your dreams" become so complicated?

Why Your Kids Don’t Want Your House (& What That Means for Your Estate Plan)

Why adult children often decline inheriting family homes in Santa Cruz County. Smart estate planning strategies for today's real estate market realities.

Behind The Pricing Curtain

The pricing conversation might be the hardest one we have. But it's also the most important one. Because when we get it right, everything else…

The Pricing Scam Not Enough People Talk About

When did buying a home turn into a casino where the house always wins?Last week, I watched a client—let's call her Amy—lose her mind over…

The 65-Year-Old’s Guide to Real Estate Wealth: Why Your Next Move Might Be Your Most Important Financial Decision

Strategic real estate decisions for 65+ homeowners in Santa Cruz County. Expert guidance on maximizing home equity for retirement security and legacy planning.

The House is Too Big, But Leaving Feels Impossible: A Santa Cruz County Senior’s Guide to Emotional Downsizing

Navigate the emotional challenges of downsizing in Santa Cruz County. Expert real estate guidance for seniors ready to transition from family homes to their next…