When NOT to Sell Your Home (Even If Everyone’s Telling You To)
Three times this month, I've ended consultations with "I don't think you should list your home right now."Two of those people looked relieved. One looked…
Category: Selling
Realtor Secrets They Don’t Tell You
Look, I love this industry. But after over nine years of doing this, I've realized there are some things that just... don't get said out…
Stop Checking Zillow – Why Your Home’s “Zestimate” Is Probably Wrong
Think of it this way... If we wouldn't trust WebMD to perform our surgery, why do we trust Zillow to price our largest asset?
Behind The Pricing Curtain
The pricing conversation might be the hardest one we have. But it's also the most important one. Because when we get it right, everything else…
The 65-Year-Old’s Guide to Real Estate Wealth: Why Your Next Move Might Be Your Most Important Financial Decision
Strategic real estate decisions for 65+ homeowners in Santa Cruz County. Expert guidance on maximizing home equity for retirement security and legacy planning.
About Downsizing That Nobody Considers
When did "downsizing" become a dirty word?It's 3 PM on a Thursday. I'm sitting across from a couple in their early 70s in the home…
Have You Outgrown Your Area?
The Honest Signs It's Time to Consider a MoveThere's a moment many homeowners experience but rarely talk about: the unsettling realization that the place you've…
3 Times I Told A Seller NO
Here's the thing about real estate: the most valuable thing an agent can do isn't always getting you into a transaction. Sometimes it's keeping you…
The Pricing Scam Not Enough People Talk About
When did buying a home turn into a casino where the house always wins?Last week, I watched a client—let's call her Amy—lose her mind over…
Why Your Kids Don’t Want Your House (& What That Means for Your Estate Plan)
Why adult children often decline inheriting family homes in Santa Cruz County. Smart estate planning strategies for today's real estate market realities.